The Atkins Nutritional Approach is a powerful, long-term plan for weight loss and weight management that works unlike any diet you’ve ever seen or tried. Atkins is a totally different way to look at food – it will show you that eating the right foods can actually change the way your body works – change you from a fat storing to a fat burning machine

It’s powerful – This plan is powerful because it works. It works by teaching you how to eat the right foods – the foods that turn your body into an amazing fat-burning machine. That’s what makes Atkins truly unique. You eat the foods your body was meant to consume, you start burning fat today, right now – and you get powerful, long-term success.Want more powerful facts?

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It’s easy – The program is made with you in mind and based on your goals and how you want to reach them. The individualized eating plan is divided into four phases. You can start your program in any phase – we’ll help you figure out where to start and help you all along the way.

It’s healthy – Atkins is about eating delicious and healthy foods, which makes it so much better than any of those fad diets out there. You eat a variety of your favorite foods – lean protein, leafy greens, vegetables, nuts, fruits, whole grains.

It’s flexible – Atkins teaches you to eat the right foods to keep your body burning fat, no matter how busy you are. So you can stick with your program at work, at home, on vacation, when you’re eating out, wherever you are. Why? Because you’re choosing the right foods, not eating expensive, pre-made diet meals. Atkins is more enjoyable, easier, less expensive and more flexible too.

It’s backed by science and consumer success stories – Over 50 studies support the science behind Atkins. In fact, we have all sorts of research on this site as well as story after story written by people who’ve been on Atkins.

Here it is, as simple as we can make it: When you eat too many carbohydrates (carbs), your body burns some of those carbs for energy and stores the excess carbs as fat. When you eat fewer carbs – especially white flour and sugar, your body begins burning fat as it’s primary fuel source.That’s how Atkins works – you learn to eat the right foods and change your body from a carb-burning to a fat-burning machine.Lots of great things happen when your body starts burning fat instead of carbs:

You lose weight – We say you can lose up to 15 pounds in the first two weeks of the program*– and that’s just the beginning. Of course it always helps if you’re active. That means take a walk, mow the yard, play tennis with your kids. By eating the right foods and being active, you’ll be well on your way to reaching your goals.

You keep the weight off – Once you turn your body into a fat burning machine, you’ll learn how to keep it that way and keep the weight off. We make it easy for you. We teach you how to enjoy your favorite foods wherever you are – quick meal ideas at home, delicious recipes for your family, in-between snacks and the best foods at your favorite restaurants.

You enjoy a healthy life – Isn’t that what it’s all about? Of course, looking better is a great benefit too. But because Atkins works with your body, you can reduce a variety of health risk factors, including those associated with cardiovascular disease, hypertension and diabetes. Adding moderate activity will be a natural, which will tone your muscles and help you look even better.

So to summarize, this is how Atkins works:

• You eat the way your body was designed to eat.
• That means lean protein and vegetables, plus other good carbs – high-fiber fruits, nuts and whole grains.
• Your body turns from a carb-burning to a fat-burning machine.
• You get to your optimal weight.
• You keep the weight off.
• You feel healthy, energized and fantastic.

These four phases allow you to easily tailor your program based on your very individual goals. In each phase, you’ll learn to choose the right foods to get where you want to be.No matter where you start, you’ll want to remember these ten tools for success. We call them the Atkins Big Ten — Tips for Success; they’ll help you stay on track, no matter what phase you’re in.

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